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OPPO taps Harsha Bhogle for 'There's Always More to Find' campaign ahead of 22 October Find X10 India launch
Our read
OPPO is betting that cricket-scale reach, paired with headline camera specs, will make the Find X10 Series a visible flagship at launch rather than a quiet spec-sheet release.
For operators
OPPO is putting three Harsha Bhogle films, stadium branding at the Hyderabad and Bengaluru T20Is and a Sony LIV sponsorship across five T20Is and five ODIs behind the 22 October Find X10 launch, so retailers should expect premium-phone demand and prepare stock and displays before that date.
Watch
Find X10 pre-orders opening before the 22 October launch would mean OPPO is turning cricket reach into early demand, and retailers get stock sooner.
The report,
OPPO's three 20-second films with Harsha Bhogle highlight a 200MP Hasselblad co-developed camera system and a 40X zoom teleconverter. The campaign adds stadium branding at the Hyderabad and Bengaluru T20Is, plus a Sony LIV sponsorship across five T20Is and five ODIs.
- Campaign films featuring Harsha Bhogle
- three
- T20Is under Sony LIV sponsorship
- five
- ODIs under Sony LIV sponsorship
- five
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Reported figures
From the report. Source details below
| Find X10 India launch date: | 22 October 2026 |
|---|---|
| Video spec: | 4K 120 fps |
What to track next
- Independent reviews of the 200MP and 40X zoom claims
- Launch-day India pricing against rival flagship phones
- Sony LIV reach across the five T20Is and five ODIs
- Rival flagship offers timed to the cricket series
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- OPPO is likely to extend the Harsha Bhogle films into longer cut-downs and camera demo content once the Find X10 Series is on sale.
- Expect OPPO to keep the 200MP, 40X teleconverter zoom and 4K 120 fps claims at the centre of launch-day messaging and retail displays.
- Rival smartphone brands may counter with their own cricket-window promotions or flagship offers around the T20I and ODI series.
- Tech reviewers and early buyers are likely to test the camera claims in the first weeks, shaping word of mouth beyond the paid campaign.
- OPPO India's retail and e-commerce partners will probably open pre-orders or launch offers close to the 22 October event.