Parle Melody rides Modi-Meloni moment as India's toffee exports jump 166% since 2014
Commerce Minister Piyush Goyal flagged India's toffee exports surging 166% from Rs 49.68 crore in 2013-14 to Rs 132 crore in 2025-26, after PM Modi's viral gift of Parle Melody toffees to Italian PM Giorgia Meloni handed the brand a global marketing moment.
PM Modi's gift of Parle Melody toffees to Italian PM Meloni went viral, prompting Parle Products to capitalise on the moment. Commerce Minister Goyal flagged India's toffee exports growing 166% since 2013-14 to Rs 132 crore.
Why this matters
Builds on Parle Melody's viral Modi-Meloni moment, with 175M+ reel views and Blinkit search surges. Lookalike Parle Industries stock has hit 5% upper circuit repeatedly on the mix-up.
Retail-brand signals steady at 438 in last 90 days, reflecting consistent brand-led activity.