Parle Melody rides Modi-Meloni moment as India's toffee exports jump 166% since 2014
Commerce Minister Piyush Goyal flagged India's toffee exports surging 166% from Rs 49.68 crore in 2013-14 to Rs 132 crore in 2025-26, after PM Modi's viral gift of Parle Melody toffees to Italian PM Giorgia Meloni handed the brand a global marketing moment.
What happened
PM Modi's gift of Parle Melody toffees to Italian PM Meloni went viral, prompting Parle Products to capitalise on the moment. Commerce Minister Goyal flagged
Key facts
- 166% export growth
- Rs 49.68 crore (2013-14)
- Rs 132 crore (2025-26)
Why this matters
Scout bolt-on acquisitions of regional toffee and hard-candy brands with EU-compliant facilities to ride the export tailwind and lock in distribution before competitors react.