PM Modi urges consumers to buy Indian handloom and share purchases online

Ahead of National Handloom Day on Aug. 7, Prime Minister Narendra Modi has called on consumers to buy at least one Indian handloom product and post videos online, seeking to lift visibility and demand for indigenous textiles and support weavers.

— Filed Thu, 6 Aug, 2026, 23:59 IST · Source NDTV Profit · Updated

Prime Minister Narendra Modi urged consumers to buy at least one Indian handloom product and share videos online for National Handloom Day, aiming to support weavers, promote indigenous textiles and expand visibility for traditional handloom products.

Why this matters

No related recent signals were provided. The appeal uses National Handloom Day to turn consumer purchases and social sharing into visibility and demand for India’s handloom sector.

Retail-brand signals are accelerating, up 80,560% QoQ.