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Polycab lifts Q2 FY27 ad spend 25.8% to ₹40.5 crore as FMEG revenue more than doubles

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Polycab raised Q2 FY27 ad and promotion spend 25.8% to ₹40.5 crore while FMEG revenue reached ₹993.1 crore, so retail and dealer operators in fans, lighting and switches should expect a better-funded brand competing for the same shelf and counter space.

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FMEG revenue in the next quarter against the ₹993.1 crore reported for Q2

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How do Polycab India's results compare with its rivals?

The report,

Polycab raised advertising and sales promotion spend 25.8% year-on-year to ₹40.5 crore in Q2 FY27, as revenue from operations grew 52.8% to ₹9,898.9 crore. FMEG revenue more than doubled to ₹993.1 crore with a 10.1% EBIT margin.

Year-on-year growth in Q2 FY27: ad and sales promotion spend against revenue
  • Ad and sales promotion spend, YoY25.8%
  • Revenue from operations, YoY52.8%
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Read next

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07:30 IST · 10 moves · what each means · free

What to track next

  • FMEG EBIT margin above Q2's 10.1% in the Q3 FY27 results would mean the ad push is buying growth without diluting returns, raising the bar for rivals.
  • Q3 FY27 advertising and sales promotion spend against Q2's ₹40.5 crore
  • Rivals' ad spend and FMEG margin disclosures in their own September-quarter results
  • Management commentary on ad spend as a share of sales in the Q3 FY27 call

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Also reported by exchange4media

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