PVR Inox Bets On Doraemon's Theatrical Debut To Drive Family Footfalls From October 2
Doraemon's first Indian theatrical release lands October 2 via PVR Inox Pictures and TV Asahi, dubbed in Hindi, Tamil and Telugu. Black White Orange is anchoring a 360 push with mall activations, school programs and a CORE festival outing in Mumbai (June 20-21), targeting the kids-and-family box office cohort after 20 years on TV.
The demand read
Doraemon's first theatrical film in India releases October 2 via PVR Inox Pictures and TV Asahi in Hindi, Tamil, Telugu. Marketing led by Black White Orange includes mall events, school programs, and a CORE festival activation in Mumbai.
Demand data
- October 2
- 20 years
- June 20-21
What it says about consumers
The TV Asahi-PVR Inox Pictures tie-up signals a distribution playbook for Japanese kids' IP in India, opening partnership conversations with anime licensors, regional dubbing studios, and family-skewed F&B and merchandise brands.