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Reckitt and NDTV's Dettol Banega Swasth India Season 13 targets 1.4 million schools, up from over 1 million engaged so far
Our read
Reckitt and NDTV will probably report steady but incomplete progress toward 1.4 million schools, and lean on the decade-long reach record more than on any final school count.
For operators
Reckitt is pushing Dettol's school-hygiene program from over 1 million schools engaged to a 1.4 million target, so hygiene-aisle teams in India could line up handwash, soap and disinfectant displays with the campaign's media bursts, though the signal gives no sales-lift data.
Watch
Any Reckitt or NDTV update that gives a new count of schools engaged above the current 1 million-plus
The report,
Reckitt and NDTV launched Season 13 of Dettol Banega Swasth India on October 2, 2026, with a four-hour telethon in Mumbai. The campaign aims to expand its reach to 1.4 million schools, up from more than 1 million engaged so far.
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Reported figures
From the report. Source details below
| Lives reached over a decade: | over 400 million |
|---|---|
| Children reached: | 30 million |
| Handwashing occasions generated: | over 43 billion |
What to track next
- Announcement of state government or education-board partnerships tied to the 1.4 million target
- Season 13 reports that drop the school metric and cite only people reached or handwashing occasions
- Launch of a rival brand's school hygiene program in the same season
- Reckitt disclosing funding or sponsor partners for Season 13
The source
First seen