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Recur Club launches Rs 500 crore fund for D2C brands ahead of the festive season
Recur Club expects the fund to support 150-170 brands needing festive-season inventory and store expansion capital, at an average ticket size of approximately Rs 3 crore. The fund covers the current financial year.
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The numbers
Figures from YourStory,
| Festive-season rise in growth capital demand: | around 35% |
|---|---|
| Rise in packaging costs: | around 21% |
Why it matters for the brand
Recur Club's Rs 500 crore fund, at an average ticket of about Rs 3 crore, gives D2C brands a source of festive inventory and store-expansion capital, but with demand for growth capital up around 35% and packaging costs up around 21%, apply early and budget for higher packaging costs.
What to track next
- Recur Club disclosing cumulative disbursals above Rs 275 crore, or a count of brands funded from the new Rs 500 crore pool
- Average ticket drifting away from about Rs 3 crore, which would break the 150-170 brand target
- Packaging cost inflation staying above or rising past the current 21%
- Festive-season sell-through reports from funded D2C brands
- A rival fund launch or a new lender tie-up announced by Recur Club