Reebok India doubles sales in 3 years, plans 40-50 new stores annually under ABLBL
Aditya Birla Lifestyle Brands says Reebok India crossed 210 stores with sales doubling over three years and 30% growth in Q4. The licensee plans to add 40-50 stores per year, pushing into smaller towns and new malls while leaning on product innovation like Multi-Court Shoes to sustain double-digit like-for-like growth.
What happened
Aditya Birla Lifestyle Brands says Reebok India sales doubled in three years to over 210 stores, with 30% Q4 growth. ABLBL plans 40-50 new stores annually,
Key facts
- 210 stores
- 40-50 new stores per year
- 30% Q4 growth
- doubled sales in 3 years
- double-digit LFL growth
Why this matters
Reebok's 210-store footprint and aggressive small-town expansion under ABLBL raises the bar for footwear M&A targets and tightens white space for rival licensees seeking India entry.