Reebok India posts 30% quarterly growth, ABLBL eyes 40-50 new stores per year
Aditya Birla Lifestyle Brands is accelerating Reebok's physical footprint past 210 stores, targeting 40-50 net additions annually as it bets on India's underpenetrated sportswear category. The 30% quarterly growth print gives the rollout commercial cover.
What happened
Reebok India · Aditya Birla Lifestyle Brands plans to add 40-50 Reebok stores annually, citing untapped Indian sportswear opportunity. Reebok delivered 30%
Key facts
- 30% quarterly growth
- 40-50 stores per year
- 210+ stores
Why this matters
Reebok's accelerating India footprint signals ABLBL is consolidating sportswear shelf space ahead of global peers, raising the urgency for rival brands to lock in mall anchor slots, distribution JVs, or tuck-in acquisitions before the category's prime real estate is claimed.