Reebok India doubles sales in 3 years, plans 40-50 new stores annually under ABLBL
Aditya Birla Lifestyle Brands says Reebok India sales have 2x'd in three years since taking over the license, with the network now past 210 stores. Management is guiding to 40-50 store additions per year across metros and smaller towns, backed by 30% Q4 growth and double-digit like-for-like.
What happened
Reebok India sales doubled in three years under ABLBL's licensing deal, network now exceeds 210 stores. Management plans 40-50 new stores annually, targeting
Key facts
- 210 stores
- 40-50 stores/year
- 30% Q4 growth
- 2x sales in 3 years
Why this matters
ABLBL's Reebok turnaround proves licensed global sportswear brands can scale rapidly in India, raising the bar for competing license bids and JV terms.