Reebok India doubles sales under ABLBL, plans 40-50 stores annually on a 210-store base
Three years after Aditya Birla Lifestyle Brands picked up India licensing rights from Authentic Brands Group, Reebok's domestic sales have doubled and the network has crossed 210 stores. Management is guiding to 40-50 net adds per year across metros, emerging malls and small towns, with Q4 growth at 30% and double-digit LFL.
What happened
Reebok India sales have doubled since ABLBL acquired licensing rights in 2021, with the network now at 210+ stores. Management plans 40-50 store additions
Key facts
- 210 stores
- 40-50 new stores/year
- 30% Q4 growth
- 2x sales in 3 years
- double-digit LFL
Why this matters
The Reebok-ABLBL outcome validates Authentic Brands Group's India licensing model and sets a benchmark for acquiring or licensing dormant global sportswear IP for local operators with omni-channel distribution muscle.