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Reliance Digital lists iPhone 15 at Rs 59,900, undercutting Flipkart's Rs 67,999 in festive sale pricing
Reliance Digital lists the iPhone 15 128GB at Rs 59,900, the lowest among Amazon, Flipkart and itself during festive sales. Flipkart prices the iPhone 17 256GB at Rs 84,999, while Reliance Digital's Rs 79,899 offer starts 9 October. Amazon lists the iPhone 16 at Rs 74,999.
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Channel facts
Figures from NDTV Profit
| Reliance Digital iPhone 17 effective price with offers: | Rs 68,899 |
|---|---|
| Flipkart iPhone 16 128GB price: | Rs 69,900 |
| Amazon SBI card instant discount: | 10 percent |
What it means for online and offline
Reliance Digital lists the iPhone 15 128GB at Rs 59,900 against Flipkart's Rs 67,999, so check your festive price-match rules on older iPhone models before Big Billion Days begins.
Signals to track
- Flipkart's iPhone 15 128GB listing or effective price falling below Rs 67,999
- Amazon's iPhone 16 price moving down from Rs 74,999
- Reliance Digital's 9 October offer going live at Rs 79,899 with the Rs 68,899 effective price
- Reliance Digital's Rs 59,900 iPhone 15 showing as out of stock or restricted
- Any change to Flipkart's Rs 84,999 iPhone 17 256GB price during Big Billion Days
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Flipkart is likely to narrow its iPhone 15 gap to Reliance Digital through bank and exchange offers during Big Billion Days, rather than cutting the Rs 67,999 list price outright.
- Reliance Digital is likely to promote its Rs 79,899 offer from 9 October, with the Rs 68,899 effective price after offers, as the headline of its festive omni-channel push.
- Amazon may respond on the iPhone 16, where its Rs 74,999 listing sits above Flipkart's Rs 69,900, with a price cut or a stronger offer.
- Expect price-comparing customers to cross-check the three retailers and buy where the effective price is lowest, which favours Reliance Digital on the iPhone 15.
- Flipkart is likely to hold the iPhone 17 256GB at Rs 84,999 as its flagship festive price and rely on event traffic rather than discounting the newest model.
The source
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