Reliance sues FSSAI over ban on 'energy drink' label for Campa; PepsiCo and Monster have also gone to court

Our read

With Reliance, PepsiCo and Monster all in court, the desk expects a negotiated middle path or a quiet relabel rather than a clean FSSAI win, with interim protection for sellers the most likely first outcome.

For operators

If you stock or list high-caffeine beverages, audit every SKU and listing that uses the "energy drink" label now, because FSSAI has already seized Campa stock and told e-commerce platforms to delist, so relabeling or a fallback category name is cheaper than a forced takedown while the courts decide.

Watch

First court hearing outcome on whether interim protection from seizure and delisting is granted