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Samsung Galaxy S25 Ultra drops to ₹89,999 on Amazon; Z Fold 7 gets ₹75,000 off in Great Indian Festival sale
Samsung's Galaxy Z Fold 7 now costs ₹1,29,999, down from ₹2,04,999. The Galaxy S25 Ultra was ₹1,29,999 before the cut, and the Galaxy S26 series is also discounted in the same sale.
The numbers
Figures from Business Today,
| Galaxy S25 sale price: | ₹65,800 |
|---|---|
| Galaxy S26 Ultra sale price: | ₹1,24,999 |
| Galaxy S26 FE sale price: | ₹72,999 |
Why it matters for the brand
With the S25 Ultra and the newer S26 both at ₹89,999 and the S26 FE at ₹72,999, premium reference prices are eroding, which could create openings in trade-in, refurbished-device and device-financing partnerships, provided the discounts last beyond the sale.
What to track next
- Whether the S25 Ultra and Z Fold 7 are still listed at ₹89,999 and ₹1,29,999 after the sale window closes
- Flipkart or offline listings showing the S25 Ultra below ₹89,999
- S25 Ultra stock-outs at ₹89,999 while the S26 at ₹89,999 stays available
- Any further Z Fold 7 cut below ₹1,29,999 or an extension of the offers
- Festive-quarter shipment or sell-through data from Samsung or market trackers
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Samsung is likely to keep co-funding the festive discounts through bank and exchange offers rather than formally cutting list prices, which protects the S26 range's positioning.
- Flipkart is likely to match Samsung's flagship pricing during its own festive sale, with the S25 Ultra at ₹89,999 as the obvious benchmark.
- Shoppers comparing the S25 Ultra and the S26, both at ₹89,999, are likely to favour the older Ultra, which would pull volume away from the S26 base model.
- Offline retailers and channel partners may push back on the online-offline price gap and ask Samsung for matching support or margin protection.
- Apple and other premium Android rivals may answer with sharper festive offers aimed at buyers weighing the ₹89,999 to ₹1,29,999 flagship tier.
The source
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