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Snapchat-GWI study: 61% of Gen Z mainly use quick commerce for Diwali festive essentials
Our read
Gen Z's 61% quick-commerce reliance for festive essentials will push platforms and brands to scale festive assortments and ad spend there this season, while big-ticket purchases stay contested.
For operators
Gen Z shoppers already treat quick commerce as their default for Diwali essentials (snacks and sweets 74%, puja 65%, flowers and decor 64%), so secure dark-store listings, festive stock depth and on-shelf availability there before the peak, and run smartphone, fashion and tech as planned omni-channel purchases, since 55% plan tech in advance.
Watch
Platform-reported festive order volumes and growth in snacks, sweets and puja categories
The report,
Snapchat and GWI found 61% of Gen Z primarily buy festive essentials through quick commerce for their household. Snacks and sweets lead at 74%, while 68% plan to buy fashion and 71% smartphones for Diwali.
- Snacks and sweets bought via quick commerce74%
- Puja essentials bought via quick commerce65%
- Flowers and decorations bought via quick commerce64%
- Gen Z buying festive essentials mainly via quick comm.61%
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What we verified
Checked against the other reports of this story.
- Gen Z buying or expecting to buy smartphones for Diwali: 71% — Social Samosa and ET Retail agree.
- Gen Z buying or expecting fashion and apparel for Diwali: 68% — Social Samosa and ET Retail agree.
- Quick commerce users buying family or home essentials: 61% — Social Samosa and ET Retail agree.
Signals to track
- Launches or expansion of smartphone, fashion or consumer-tech ranges on quick-commerce apps
- Marketplace announcements of faster delivery or advance festive sales aimed at Gen Z
- Brand or agency disclosures of festive ad budgets moved to quick commerce or Snapchat
- Post-Diwali data showing whether advance tech buying (55% planned) landed on quick commerce or elsewhere
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Quick-commerce platforms are likely to run Diwali-specific assortments and campaigns built around snacks and sweets, puja items and flowers and decor, the categories where Gen Z usage is highest.
- Expect quick-commerce players to test smartphones, fashion and consumer tech in festive windows, chasing the 71%, 68% and 55% purchase-intent figures.
- Snapchat is likely to use the study to pitch festive ad inventory to brands targeting Gen Z, and to tie campaigns to quick-commerce partners.
- Large marketplaces and offline retailers may answer with faster delivery promises and early-access festive deals to defend big-ticket and fashion categories.
- FMCG, sweets and consumer-tech brands are likely to put more festive budget into quick-commerce listings and visibility.
Updates
Each later report on this story, newest first. Earlier entries are never edited; a correction is a new entry.
Gen Z Diwali shopping: 71% eye smartphones, 68% plan fashion purchases, Snapchat-GWI survey finds
- Gen Z internet users surveyed in India: 1,008
On the record
Earlier Snapchat reports on RetailIntel, newest first.
Channel facts
From the report. Source details below
| Puja essentials bought via quick commerce: | 65% |
|---|---|
| Flowers and decorations bought via quick commerce: | 64% |
| Gen Z planning consumer tech purchases in advance: | 55% |
| Gen Z planning beauty purchases in advance: | 53% |