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Sony Marathi signs ChatGPT, PNG Jewellers as co-presenters for Madhuri Dixit's Kon Honar Crorepati
Sony Marathi's Kon Honar Crorepati premieres on October 12, with FMCG, jewellery, travel, finance and personal care brands also signed as co-powered-by, special and associate partners. The season will air Monday to Saturday at 9 PM.
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The numbers
Figures from afaqs,
| PNG Jewellers years in business: | over 194 years |
|---|
Why it matters for the brand
Retail and consumer brands can use the nightly Monday to Saturday 9 PM slot on Sony Marathi from 12 October as a Marathi-speaking audience channel, and PNG Jewellers' co-presenter role shows how a jewellery retailer can buy that visibility.
What to track next
- Weekly viewership ratings for the Marathi general entertainment category after the 12 October premiere
- New sponsor or partner announcements from Sony Marathi
- PNG Jewellers promotions or campaigns that cite the show
- Rival Marathi channels shifting their 9 PM weeknight schedules
- Digital views of show clips on Sony's streaming and social channels