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Stayfree launches ProComfort Period Panty from Rs 50 for a pack of two, with 360° leakage protection
Stayfree launched ProComfort Period Panty starting at Rs 50 for a pack of two, sold via supermarkets, kirana stores, e-commerce and quick-commerce. It comes in three sizes with 360° leakage protection, backed by a McCann India digital campaign on YouTube, Instagram and Meta.
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The numbers
Figures from afaqs,
| Sizes available: | 3 |
|---|
Why it matters for the brand
Stayfree's ProComfort Period Panty, from Rs 50 for a pack of two in 3 sizes, is sold through supermarkets, kirana stores, e-commerce and quick-commerce, so rival feminine hygiene brands will need to match its entry price and its availability across all those channels.
What to track next
- Ranking and review counts for ProComfort on quick-commerce and e-commerce platforms
- Kenvue commentary on the launch in its next earnings call or India update
- A rival launching or discounting a period-panty product at or near Rs 50
- Kenvue adding sizes, larger packs or new price points beyond the current 3 sizes
- Visible kirana shelf presence and restocking in tier-2 and smaller markets
The source
First seen