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super.money taps Tiger Shroff to front splitStore 'Pay in 3' campaign
Our read
The Tiger Shroff push will raise awareness of Pay in 3, but with interest-free splits easy to copy, lasting advantage depends on splitStore merchant depth rather than the campaign itself.
For operators
A payments app is now advertising interest-free, fee-free three-way splits on product purchases through splitStore, so retailers should check whether listing there could lift basket size and what merchant terms apply before shoppers start expecting the option.
Watch
Any super.money disclosure of Pay in 3 transaction counts or user uptake after launch
Ask next
What else has super.money done in the last three months?The report,
super.money launched a splitStore campaign with Tiger Shroff promoting its 'Pay in 3' feature, which divides product payments into three equal instalments without interest or fees. The rollout by agency Talented spans film, print, social and meme-led formats.
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Why it matters for the brand
A celebrity-led campaign across film, print, social and memes shows super.money spending to acquire users in instalment payments, but no adoption or revenue data was disclosed, so treat it as a low-conviction signal until usage figures appear.
What to track next
- New merchants or categories added to splitStore
- Rival apps launching interest-free three-part payment features or similar ambassador campaigns
- Regulator or advertising-standards commentary on BNPL and instalment advertising
- Engagement and share-of-voice on the campaign's social and meme content