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Swish pilots Swish Go in Bengaluru, with no platform or packaging fees, to take on Swiggy and Zomato
Swish, which operates in nearly 50 pin codes and has raised $78 Mn, is piloting Swish Go in select Bengaluru pincodes. The service delivers orders from third-party restaurants and cloud kitchens with no packaging or platform fees, competing with Swiggy's Toing and Rapido's Ownly.
The numbers
Figures from Inc42,
| Most recent funding round: | $24 Mn |
|---|---|
| Founding year: | 2024 |
Why it matters to operators and investors
Swish Go's pilot in select Bengaluru pincodes, with no platform or packaging fees, puts pressure on restaurants and cloud kitchens to weigh the lower fees against Swiggy and Zomato's reach when choosing delivery partners.
What to watch next
- Swish Go's pilot expanding beyond select Bengaluru pincodes
- Swiggy or Zomato cutting or waiving platform and packaging fees in Swish Go's pincodes
- Swish announcing a new funding round beyond the $78 Mn raised so far
- Swish Go introducing any fee, minimum order value, or subscription
- Restaurants and cloud kitchens publicly joining Swish Go, or reports of them dropping it
The counter-case
The case against this reading — not reported by the source.
This is a small pilot, and waiving platform and packaging fees is a subsidy that any rival can copy. The lane is already crowded: Swiggy's Toing and Rapido's Ownly target the same low-fee, third-party-restaurant delivery model. Swiggy and Zomato also have far more order density, restaurant supply and rider supply than a company with $78 Mn raised. Fees are normally how a delivery platform covers rider costs, payments and support. If Swish Go removes them, it has to make money from restaurant commissions or delivery charges, and the signal does not say which. Restaurants also list on several apps, so Swish has no exclusive supply. A pilot in select pin codes proves little about repeat usage once the novelty and fee advantage wear off. If order density stays thin, rider idle time and delivery costs will undercut the economics, and the pilot could be quietly wound down. The 'take on Swiggy and Zomato' framing is more ambition than evidence.