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The Fern Hotels & Resorts opens 64-room Amritsar hotel, taking its North India operational count to 36
Our read
The Fern is more likely than not to keep growing its North India count beyond 36, using Amritsar as a Punjab reference property.
For operators
The Fern opened a 64-room Amritsar hotel with a restaurant, pastry shop and 65-seat Spirit House rooftop bar, so Amritsar restaurant and bar operators now have a new hotel-based rival for diners.
Watch
North India operational hotels above the 36 reported, at The Fern's next opening announcement, would mean pipeline conversion is steady and owners keep signing with it.
The report
The new property from The Fern Hotels & Resorts is The Fern Amritsar, GT Road, Series by Marriott, near Amritsar Junction Railway Station. Alongside its rooms and suites, it has a banquet space, a restaurant, a rooftop bar seating 65 guests and a pastry shop.
- Operational hotels across North India
- 36
- Rooms and suites at the new Amritsar hotel only
- 64
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What it means for the format
The Fern opened a 64-room Amritsar hotel under Series by Marriott, so its North India operational count rises by one to 36 and its Punjab presence widens.
Next on the rollout
- Amritsar occupancy and room-rate commentary after the opening
- New Fern signings in Punjab or neighbouring North India cities
- Banquet and event bookings announced for the Amritsar property
- Rival branded hotel launches or rate moves in Amritsar