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The Hazelnut Factory crosses Rs 100 cr; eyes 12-15 new stores, 70% growth in FY26

Lucknow-founded cafe and artisanal mithai brand The Hazelnut Factory crossed Rs 100 crore revenue in seven years, operating 18 outlets across 10 cities, and plans 12-15 new outlets with 70% revenue growth target next fiscal.

Newer report , , ET Retail : The Hazelnut Factory plans 20 new outlets, three new states and quick commerce push in FY27

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The numbers

Figures from ET Hospitality,

  • 1,000+ employees
  • 85% growth FY25-26

Why it matters for the brand

A Lucknow-born artisanal mithai chain with proven multi-city portability (10 cities) and Rs 100 cr revenue is now in the sweet spot for strategic partnerships or minority stakes from larger F&B platforms hunting heritage-led IP.

What to track next

  • Same-store sales growth disclosure vs new-store contribution
  • Entry into Delhi NCR or Mumbai (signals metro thesis)
  • Any PE/VC funding announcement or ESOP refresh
  • Dairy, ghee, dry-fruit input cost trajectory
  • Competitor moves: Bikaji Tier-2 cafe formats, Anand Sweets, Kailash Mithaiwala expansions
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  • Festive Q3 FY26 revenue print as leading indicator

Likely next moves

Our read of what comes next — analysis, not reported by the source.

  • Lock central kitchen capacity in 2-3 hub cities before signing new leases
  • Build a gifting/corporate B2B vertical for Diwali-Rakhi seasonality smoothing
  • Pilot D2C mithai e-commerce + quick-commerce tie-ups (Blinkit, Swiggy Instamart)
  • Standardize store P&L template; gate openings on 18-month payback
  • Hire COO/CFO bench ahead of any external capital conversation

The source

Source Read the source at ET Hospitality

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