The Odyssey nears ₹100 crore India gross as Avengers: Doomsday pre-sales hit $16.5m

The Odyssey collected ₹82.35 crore net in India over six days, following advance sales of more than ₹10 crore. Marvel Studios’ Avengers: Doomsday generated $16.5 million in first-day North American advance sales, signalling strong demand for premium-format screenings.

— Source publishedWed, 22 Jul, 2026, 21:08 IST·First seen Thu, 23 Jul, 2026, 00:29 IST·Source NDTV Profit

What happened

The Odyssey has converted strong Indian advance bookings into Rs 82.35 crore net collections in six days, nearing Rs 100 crore gross. Avengers: Doomsday has

Key facts

  • The Odyssey India net collection: Rs 82.35 crore after six days
  • The Odyssey India gross collection: Rs 98.19 crore
  • The Odyssey advance sales: more than Rs 10 crore and 2.5 lakh tickets
  • The Odyssey Day 6 collection: Rs 4.70 crore across 7,133 shows
  • The Odyssey opening-day collection: Rs 17.40 crore
  • Avengers: Doomsday first-day North America advance sales: $16.5 million (about Rs 141.8 crore)
  • Avengers: Doomsday premium screenings: nearly 1,000 theatres

Why this matters

The blockbuster pipeline strengthens the case for partnerships or investments spanning premium-format exhibition, ticketing, cinema F&B and entertainment-led retail destinations.

What to watch

  • Opening-weekend occupancy and premium-screen share for Avengers: Doomsday.
  • The Odyssey's second-week hold, weekday admissions and premium-format retention in India.
  • Audience reviews, social sentiment and repeat-viewing signals after release.
  • Mall tenant sales per visitor in the two hours before and after evening screenings.
  • Food-and-beverage attach rate, parking utilization and ride-hailing pickup volumes at cinema-led malls.
  • Whether exhibitors add screens or extend late-night shows, indicating demand beyond pre-sale momentum.
  • Increase weekend staffing, inventory and operating hours for mall F&B, dessert, coffee, convenience and parking operations around premium-screening locations.
  • Bundle movie-ticket validation with restaurant, arcade, beauty and fashion offers to convert cinema visitors into cross-category spend.
  • Prioritize premium-format catchments for targeted promotions, loyalty-app notifications and late-evening delivery capacity.
  • Stock high-margin group-occasion products such as shareable meals, beverages, snacks, collectibles and gifting merchandise.
  • Track showtime-level traffic patterns and compare pre-sale periods with actual theatre occupancy to avoid over-ordering based on ticket-sales headlines alone.