On this page
THERAPY opens Powai outlet in Mumbai, taking its network to five since its 2020 Versova debut
THERAPY's new outlet works as a cafe by day and a bar by night, built around its "one room, two shifts" philosophy. It offers arcade games, a match-day screen and nostalgic-flavour drinks, as the brand aims to become a lifestyle-led hospitality brand.
Store and format facts
Figures from ET Hospitality
| Outlets after Powai launch: | Five |
|---|
What it means for the format
THERAPY's Powai outlet layers arcade games, a match-day screen and nostalgia-themed drinks onto a cafe-by-day, bar-by-night model, a format worth benchmarking if you are trying to lift dwell time and fill the gap between daytime coffee and evening drinks.
Next on the rollout
- An announcement of a sixth THERAPY outlet, and whether it is in Mumbai or another city
- Signs of footfall at Powai, such as weekend queues, event sell-outs or reviews, in the first few months
- Any funding round, franchise programme or new partnership tied to THERAPY
- Rival cafe-bar openings with arcade or sports-screening formats near Powai
- Changes in Powai's hours, menu or event calendar that suggest the format is being adjusted