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Third Wave Coffee and CaratLane launch 45-day Ube beverage range, running through November 15
Third Wave Coffee and CaratLane launched a 45-day limited-edition Ube beverage range of three drinks, available from October 4 through November 15, 2026 at participating outlets nationwide. It includes co-branded displays, cross-store offers at CaratLane stores, and delivery via Swiggy and Zomato.
The numbers
Figures from Restaurant India,
| Beverages in range: | three |
|---|---|
| CaratLane anniversary marked: | 18th |
Why it matters for the brand
This is a short marketing activation tied to CaratLane's 18th anniversary, with no disclosed financial terms, so it is unlikely to move numbers for either brand and is worth watching only for evidence that it lifts traffic or brand engagement.
What to track next
- An announcement extending the Ube range beyond November 15
- Ube drinks still on Third Wave menus or delivery listings after the end date
- Either brand citing redemption, sales or engagement figures from the tie-up
- A rival café or retail brand launching a comparable cross-category collaboration
- Follow-on joint activity between Third Wave and CaratLane after the anniversary period