Tilaknagar hits record Karnataka sales as Imperial Blue crosses 1.5 lakh July cases

Tilaknagar Industries sold 3 lakh cases in Karnataka in July, up 30% year on year. Imperial Blue contributed more than 1.5 lakh cases, rising over 50%, as distribution expansion helped it reach a 43% share of the state’s deluxe whiskey segment.

— Filed Thu, 6 Aug, 2026, 18:15 IST · Source The Hindu BusinessLine · Updated

Tilaknagar Industries reported record July sales in Karnataka, with 3 lakh cases sold and Imperial Blue exceeding 1.5 lakh cases. Imperial Blue gained 43% share in deluxe whiskey, supported by distribution expansion and Karnataka’s evolving excise policy.

Why this matters

The Karnataka record follows Tilaknagar's June 2026 record 3.4M-case sales and its outlook for low double-digit volume growth after Imperial Blue integration. It also follows the company's investment in cocktail mixer brand Bartisans.

Retail-brand signals are accelerating, up 80,280% quarter on quarter.