Titan’s Manish Gupta leads Fragrance & Women’s Bags after 4x fragrance growth

Manish Gupta is CEO of Titan’s Fragrance & Women’s Bags and Corporate Business Group, overseeing growth in fragrances and handbags, including the IRTH launch. Titan says its fragrance business grew fourfold over the past five years under his leadership.

— Source publishedFri, 24 Jul, 2026, 12:19 IST·First seen Fri, 24 Jul, 2026, 12:46 IST·Source Titan Company

What happened

Manish Gupta is Titan’s CEO for Fragrance & Women’s Bags and Corporate Business Group. He leads fragrances and handbags growth, including the IRTH launch. Titan

Key facts

  • Fragrances business grew fourfold over the last five years
  • Nearly three decades of leadership experience

Why this matters

Titan’s consolidation of fragrance and women’s bags under Gupta could make the group a more focused partner for beauty, accessories, licensing and distribution alliances in premium lifestyle categories.

What to watch

  • IRTH store rollout, sales productivity and repeat-purchase indicators.
  • New fragrance brand launches, premium price-point expansion and distribution additions.
  • Corporate Business Group order wins during festive and wedding-gifting periods.
  • Category margin trends, especially marketing spend and discounting in bags.
  • Changes in leadership bandwidth, category-specific management hires or separate business reporting.
  • Competitive moves from beauty specialists, D2C fragrance brands and international handbag labels in India.
  • Increase exclusive fragrance counters and shop-in-shops in Titan, department-store and airport retail networks.
  • Use IRTH launches, influencer collaborations and seasonal capsule collections to establish fashion credibility in handbags.
  • Build cross-category gifting bundles pairing fragrances, bags and accessories for festive and corporate demand.
  • Expand premium fragrance architecture through stronger storytelling, discovery sets, refill formats and higher-ticket launches.
  • Use customer data from Titan’s wider retail ecosystem to target women shoppers, gift buyers and repeat fragrance purchasers.

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