TRAI repeals 12-minute TV ad cap after MIB rule change
India’s telecom regulator has withdrawn the 12-minute-per-clock-hour television advertising cap after the Ministry of Information and Broadcasting removed the underlying Cable TV rules provision. The change could expand TV ad inventory and alter media-planning options for consumer brands and retailers.
What happened
Telecom Regulatory Authority of India (TRAI) · TRAI repealed India’s 12-minute-per-hour TV advertising cap after MIB removed the underlying Cable Television
Key facts
- 12 minutes per clock hour
- Rule 7(11)
- 62 TV channels in 2006
- more than 900 TV channels currently
Why this matters
Media, ad-tech and retail-media players may find new partnership or inventory-packaging opportunities as broadcasters expand commercial airtime after gazette publication.