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Traya will more likely than not close the Verlinvest round, with the size drifting above ₹300 Cr.
For operators
Traya is in talks to raise about ₹300 Cr, which would give a hair care rival already growing 43% more money to spend on customer acquisition and channel expansion, so operators in the category should expect tougher competition.
Watch
Announced round size above the ~₹300 Cr in talks, at the formal close, would mean Verlinvest is paying up and rivals face a better-funded Traya.
The report, : Traya in talks to raise around ₹300 Cr from Verlinvest at a ₹2,500 Cr to ₹3,000 Cr valuation
Traya is in talks to raise around ₹300 Cr from Belgium-based Verlinvest at a ₹2,500 Cr to ₹3,000 Cr valuation, sources told Inc42. The round has primary and secondary components, is not finalised, and the amount may rise.
- Proposed raise from Verlinvest
- ₹300 Cr
- Proposed valuation
- ₹2,500 Cr to ₹3,000 Cr
- FY25 operating revenue
- ₹338.4 Cr
- up 43%
- FY25 net loss
- ₹22.5 Cr
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Reported figures
From the report. Source details below
| Annualised revenue rate: | ₹900 Cr to ₹1,000 Cr |
|---|---|
| FY25 operating revenue: | ₹338.4 Cr |
| FY25 net loss: | ₹22.5 Cr |
Why it matters for the brand
Verlinvest is in talks to put about ₹300 Cr into Traya at a ₹2,500 Cr to ₹3,000 Cr valuation, against FY25 revenue of ₹338.4 Cr and a ₹22.5 Cr net loss, so the price rests on the ₹900 Cr to ₹1,000 Cr annualised run rate.
What to track next
- Primary versus secondary split in the final round
- Valuation in filings against the ₹2,500 Cr to ₹3,000 Cr range
- FY26 operating revenue against FY25's ₹338.4 Cr and net loss of ₹22.5 Cr
- Rival hair-care funding announcements after the close