Troovy in advanced talks for Rs 150-200 Cr Series B led by ADIA
Clean-label kids' snack brand Troovy is closing a Rs 150-200 crore Series B led by ADIA, with Fireside joining. Capital targets product innovation and quick-commerce-led omnichannel scale-up against Slurrp Farm and Timios. Follows a $5M Series A in Jan 2025 and $2.3M pre-Series A in May 2025; FY25 revenue stood at Rs 6.05 Cr against a Rs 10 Cr loss.
What happened
Clean-label kids' snack brand Troovy is in advanced talks to raise Rs 150-200 crore Series B led by ADIA, with Fireside joining. Funds will fuel product
Key facts
- Rs 150-200 crore Series B
- $5 million Series A Jan 2025
- $2.3 million pre-Series A May 2025
- FY25 revenue Rs 6.05 crore
- FY25 loss Rs 10 crore
Why this matters
Troovy's third raise in 12 months consolidates it as a category leader—FMCG majors eyeing the kids' clean-label whitespace should engage now before valuation runs further.