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TVS drops Apache RTR 310 Top variant, reshuffles 2026 line-up with prices from Rs 2.3 lakh to Rs 2.97 lakh
TVS Motor has split the Base variant into versions with and without a quickshifter, just ahead of the festive season. Prices are ex-showroom, Delhi. There are no mechanical changes to the motorcycle.
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The numbers
Figures from Autocar India
| Base variant price, Arsenal Black and Fury Yellow: | Rs 2.47 lakh |
|---|---|
| Base variant price, Fiery Red: | Rs 2.52 lakh |
| Base variant price, Sepang Blue: | Rs 2.57 lakh |
| Black Diamond Edition price: | Rs 2.49 lakh |
| Earlier Top variant price: | Rs. 2.57 lakh |
| Sepang Blue premium over black and yellow: | Rs 10,000 |
Why it matters for the brand
Before the festive season, update price lists and training for the reshuffled Apache RTR 310 range: the Rs 2.57 lakh Top variant is gone, the Base now comes with or without a quickshifter from Rs 2.3 lakh, the Black Diamond Edition is Rs 2.49 lakh, and the Anniversary Edition at Rs 2.97 lakh is the upsell anchor.
What to track next
- TVS monthly sales releases showing whether Apache RTR 310 volumes rise or fall after the reshuffle
- Dealer reports of discounts, freebies or stock build-up on the RTR 310 during the festive season
- A new edition or colour announcement, or a price revision to the Rs 2.3 lakh to Rs 2.97 lakh range
- Pricing or variant moves by rival premium naked-bike makers in the same segment
- Signs that buyers favour the quickshifter-equipped Base over the one without
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- TVS is likely to hold the Rs 2.3 lakh entry price through the festive season and promote the lower starting figure in its advertising.
- Expect TVS to steer buyers toward the Black Diamond Edition (Rs 2.49 lakh) and the Anniversary Edition (Rs 2.97 lakh) as the showroom upsell, since the Top variant no longer fills that gap.
- Dealers may offer festive finance schemes, exchange benefits or accessory packages on the Apache RTR 310 rather than cut the ex-showroom price.
- Rival makers of premium naked bikes may answer with their own festive offers or variant trims aimed at buyers comparing against the Rs 2.3 lakh starting price.
- TVS may add another limited edition or colour option later in the model year, rather than a mechanical update, to keep the RTR 310 range fresh.