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TVS Motor says dealer-training programme lifted sales by up to 300% in Rajasthan
Our read
TVS Motor will scale dealer-capability training into a measurable retail execution programme, with more durable gains likely in conversion, test rides and local market share than in the initial 300% headline sales uplift.
For operators
TVS Motor’s practice-led Catalyst training shows dealer capability can materially lift showroom execution, with Rajasthan sales gains ranging from 5% to 300% and demonstration proficiency surpassing 80%.
Watch
Monthly VAHAN registrations and TVS retail share in Rajasthan, Uttar Pradesh and Haryana versus pre-training baselines.
Ask next
What else has TVS Motor Company done in the last three months?The report,
TVS Motor’s dealer-training programme, delivered by Catalyst across Uttar Pradesh, Haryana and Rajasthan, trained about 650 participants. Fifteen Rajasthan dealerships reported sales gains of 5% to 300%, while demonstration proficiency rose from below 25% to over 80%.
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Reported figures
From the report. Source details below
- 3 states: Uttar Pradesh, Haryana and Rajasthan
- 30-40 minutes of training and practice
- Silver award at the 2026 Brandon Hall Group HCM Excellence Awards
Other figures
- 45 workshops
- 15 Rajasthan dealerships
Why it matters to operators
TVS Motor’s Catalyst programme highlights dealer-enablement platforms and training partners as strategically relevant targets for accelerating network performance and standardizing customer-facing execution.
What to watch next
- Whether trained dealerships sustain sales growth for at least three to six months after the programme.
- Test-ride volumes, lead-to-test-ride conversion and test-ride-to-booking conversion at participating dealers.
- Dealer-level inventory days, model availability and cancellation rates.
- Expansion of Catalyst to additional states, participant counts and management disclosure of conversion or profitability metrics.
- Competitor promotional activity from Hero MotoCorp, Honda Motorcycle & Scooter India, Bajaj Auto and Royal Enfield in target districts.
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Extend training to districts with high two-wheeler demand but below-peer TVS market share, prioritizing sales advisers and dealership principals.
- Link training completion to dealership scorecards covering test rides, lead response times, finance approvals, accessories attachment and retail registrations.
- Deploy mystery-shopping and CRM dashboards to verify whether demonstration proficiency translates into higher conversion rather than one-off sales spikes.
- Use high-performing Rajasthan dealerships as peer-coaching hubs and replicate their local-language demonstration and follow-up practices.
- Coordinate dealer training with inventory allocation, localized finance offers and model-level campaigns so improved selling capability is not limited by stock availability.
The counter-case
The case against this reading — not reported by the source.
The claimed 5% to 300% sales uplift is based on only 15 Rajasthan dealerships and appears to compare against prior monthly averages, a weak benchmark that can be distorted by seasonality, local promotions, inventory arrivals, financing offers, model launches or a low starting base. A 300% gain at a small dealer may be immaterial in unit terms. Improved demonstration-test scores do not establish that training, rather than broader demand or dealer incentives, caused sustained sales growth.
The source
Published
First seen