TVS Motor says dealer-training programme lifted sales by up to 300% in Rajasthan
TVS Motor’s Catalyst-led programme trained about 650 dealer participants across Uttar Pradesh, Haryana and Rajasthan. At 15 Rajasthan dealerships, sales rose 5% to 300% versus prior monthly averages, while product-demonstration proficiency increased from under 25% to more than 80%.
What happened
TVS Motor’s dealer-training programme, delivered by Catalyst across Uttar Pradesh, Haryana and Rajasthan, trained about 650 participants. Fifteen Rajasthan
Key facts
- About 650 participants
- 45 workshops
- 3 states: Uttar Pradesh, Haryana and Rajasthan
- 15 Rajasthan dealerships
- Sales increases of 5% to 300% versus previous monthly averages
- Demonstration proficiency increased from below 25% to above 80%
- 30-40 minutes of training and practice
- Silver award at the 2026 Brandon Hall Group HCM Excellence Awards
Why this matters
TVS Motor’s Catalyst programme highlights dealer-enablement platforms and training partners as strategically relevant targets for accelerating network performance and standardizing customer-facing execution.
What to watch
- Monthly VAHAN registrations and TVS retail share in Rajasthan, Uttar Pradesh and Haryana versus pre-training baselines.
- Whether trained dealerships sustain sales growth for at least three to six months after the programme.
- Test-ride volumes, lead-to-test-ride conversion and test-ride-to-booking conversion at participating dealers.
- Dealer-level inventory days, model availability and cancellation rates.
- Expansion of Catalyst to additional states, participant counts and management disclosure of conversion or profitability metrics.
- Competitor promotional activity from Hero MotoCorp, Honda Motorcycle & Scooter India, Bajaj Auto and Royal Enfield in target districts.
- Extend training to districts with high two-wheeler demand but below-peer TVS market share, prioritizing sales advisers and dealership principals.
- Link training completion to dealership scorecards covering test rides, lead response times, finance approvals, accessories attachment and retail registrations.
- Deploy mystery-shopping and CRM dashboards to verify whether demonstration proficiency translates into higher conversion rather than one-off sales spikes.
- Use high-performing Rajasthan dealerships as peer-coaching hubs and replicate their local-language demonstration and follow-up practices.
- Coordinate dealer training with inventory allocation, localized finance offers and model-level campaigns so improved selling capability is not limited by stock availability.