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UNIQLO India taps Kriti Sanon and Jasprit Bumrah for its Fleece winter campaign
UNIQLO's Fleece collection comes in seven colours, including natural, olive, navy and wine, and is built around the LifeWear philosophy. The campaign will launch across print, digital, outdoor and in-store media.
The numbers
Figures from MediaBrief
- The campaign will launch across multiple media platforms, including print, digital, outdoor advertising
Why it matters for the brand
UNIQLO India is building winter-wear brand pull through celebrity ambassadors and its LifeWear positioning, which matters when benchmarking the brand's standing against other apparel players, though the campaign alone points to no deal activity.