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Veeba appoints Upendra Mishra as Head of Trade Marketing

Our read

Veeba's hire of Upendra Mishra signals a steady, execution-focused strengthening of its trade marketing, with visible effects limited to retail activity over the next year rather than a strategic shift.

For strategy teams

Upendra Mishra's earlier roles at Ruchi Soya, Mrs. Bectors Food Specialities and Himalaya Wellness show where Veeba is recruiting trade talent, but the hire points to no deal or partnership activity.

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Further senior sales, marketing or category hires announced at Veeba

The report,

Veeba appointed Upendra Mishra as Head of Trade Marketing, bringing more than a decade of sales and marketing experience. He previously worked at Patanjali Foods' Ruchi Soya business, Mrs. Bectors Food Specialities (Cremica, English Oven) and Himalaya Wellness Company.

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