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VIDA's Siddhant Vora: festive creator marketing aims to build brand love, not drive immediate sales

Siddhant Vora, Brand Lead at VIDA, Powered by Hero, said vehicle purchase intent starts two to three months before buying, so festive creator partnerships aim to sustain brand love and cultural relevance rather than drive immediate sales.

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The numbers

Figures from Social Samosa

Narrative change frequency with creators: every third day
Brand themes possible in a single month: 10
Traditional key reasons to buy: three

Why it matters for the brand

Treat festive creator campaigns as brand-building spend, not conversion spend: purchase intent forms 2-3 months before buying, so judge them on sustained brand love and cultural relevance rather than instant sales.

What to track next

  • VIDA's monthly registration trend in the two to three months after the festive season
  • Hero MotoCorp management commentary on VIDA volumes and marketing return
  • Festive discount and financing announcements from competing electric two-wheeler brands
  • A VIDA price cut, exchange bonus or finance scheme launched outside the creator campaigns
  • Reported growth in VIDA test-ride bookings or website enquiries after creator content goes live

The source

Source Read the source at Social Samosa

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