On this page
Wacoal India names Rakul Preet Singh brand ambassador with Autumn/Winter 2026 campaign 'In Pursuit of Beauty'
Our read
Wacoal India is more likely than not to treat Rakul Preet Singh as a multi-season face for its brand rather than a one-off campaign hire.
For operators
Wacoal India named Rakul Preet Singh brand ambassador for its Autumn/Winter 2026 campaign 'In Pursuit of Beauty', so intimate-apparel retailers get four named collections (Iris, Basic Mold, Embrace, Cool Comfort) to match to it.
Watch
Further Wacoal India campaign content featuring Rakul Preet Singh after launch
The report
Wacoal India highlights four collections in the campaign: Iris, Basic Mold, Embrace and Cool Comfort. COO Pooja Merani announced the association, which pairs the brand's Japanese craftsmanship with Rakul Preet Singh's contemporary style.
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Reported figures
From the report. Source details below
- has appointed Rakul Preet Singh as its new brand ambassador in India
- featuring Rakul as its central face
Why it matters for the brand
Wacoal India put actor Rakul Preet Singh behind its Autumn/Winter 2026 campaign, so rival intimate-apparel brands now compete with a celebrity-fronted push across Iris, Basic Mold, Embrace and Cool Comfort.
What to track next
- Wacoal India extending Rakul Preet Singh's campaign past the 4 collections named, before Autumn/Winter 2026 ends, would mean the ambassador is lifting the wider range.
- Rival intimate-wear brands announcing ambassadors or winter campaigns
- Wacoal India or COO Pooja Merani commenting on demand for Iris, Basic Mold, Embrace or Cool Comfort
- Prominent placement of the four collections on marketplaces and partner retailers
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Wacoal India is likely to run the 'In Pursuit of Beauty' creative across social, digital and its stores through the Autumn/Winter 2026 season.
- Rakul Preet Singh is likely to feature the campaign on her own social channels, extending its reach beyond Wacoal India's owned media.
- Expect Wacoal India to push the four featured collections with retail and marketplace partners, using the ambassador's imagery in displays and listings.
- Rival intimate-wear brands such as Zivame and Clovia may answer with their own ambassador or seasonal campaigns.
- Wacoal India may carry the ambassador into later seasonal launches if the campaign meets its internal engagement goals.