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Whirlpool of India revives its iconic jingle in three-film 'Simply Peerless' campaign for Luxuriem four-door refrigerators
Our read
The revived jingle will build recall for Luxuriem faster than it converts premium four-door buyers, so the sales payoff depends on retail execution and offers more than on the films.
For operators
Whirlpool's revival of its heritage jingle to sell premium Luxuriem four-door fridges shows that brand recall can be used to justify a higher price point, so retail and appliance operators should check whether their premium-tier displays, sales-staff pitches and OTT/social creative carry the same 'trusted legacy plus innovation' message.
Watch
Whirlpool of India management commentary on premium refrigerator mix in the next quarterly results
The report,
Whirlpool of India built the films around three Luxuriem innovations, including India's first Freshness Detection Technology. Creativeland Asia created the campaign, which runs across digital, social and OTT.
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Reported figures
From the report. Source details below
| Luxuriem refrigerator configuration: | four-door |
|---|---|
| Landmark innovations featured: | three |
What to track next
- Rivals launching new four-door models or counter-campaigns in the same segment
- Luxuriem listings getting prominent placement or discounts on major e-commerce and retail sites
- Whirlpool extending the jingle to other product lines or new creative executions
- Social and OTT engagement on the three films, and whether commentary treats the jingle as fresh or dated