On this page

Whistleblower flags Chivas perfume's Diljit tour tie-up as possible surrogate alcohol advertising

A whistleblower complaint questions whether Pernod Ricard India's Chivas Luxe Collective perfume sponsorship of Diljit Dosanjh's seven-city tour, starting 30 October, amounts to surrogate alcohol advertising. The company says the brand extension is legitimate and compliant. It is also preparing for a potential IPO.

The court ruling, the excise circular and the tour start, in date order
  1. 29 MayDelhi High Court L-1 challenge dismissed
  2. 8 OctoberDelhi excise circular issued
  3. 30 OctoberDiljit Dosanjh seven-city tour starts
Embed

Paste this HTML where the chart should go. It shows the current chart and links back to the report.

Download PNG

Read next

  1. Pernod Ricard India's Rs 800 crore media review narrows to Dentsu and incumbent Wavemaker ahead of decision, , Storyboard18
  2. Garba industry estimated at Rs 15,000 crore as BookMyShow Navratri experiences grow over 25% YoY, , Financial Express
  • Banaraswala: 3 → 50 outlets by March 2027
  • Nestle India: Sales +20.5% · Profit +36.3%

Reported figures

From the report. Source details below

Cities covered by the tour: seven
Chivas Luxe Collective sales from gifting: around 80%
Maximum fine under Delhi Excise Act Section 41: ₹10 lakh
Maximum imprisonment under Section 41: six months
Delhi excise circular date: 8 October
Delhi High Court L-1 challenge dismissed: 29 May

The source

Source Read the source at Mint Filed

First seen

By

Note Information, not investment advice. RetailIntel is not registered with SEBI.