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ZOORI plans 25 jewellery stores across India in a year, starting with four in Hyderabad
Our read
ZOORI delivers its Hyderabad cluster on time but more likely than not ends the 12 months short of 25 stores, because franchise onboarding outside Hyderabad is the hardest part to speed up.
For operators
ZOORI will open four Hyderabad stores in three months, starting on Raj Bhavan Road on 18 October 2026, so local jewellery retailers should expect new lightweight daily-wear competition in a market where 85% of purchases are still offline.
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Hyderabad openings below the 4 stores planned by the end of the first three months would mean the 25-store target is slipping and franchisees are hesitating.
Ask next
Who else is opening stores in Hyderabad?The report,
ZOORI plans 25 jewellery stores across India over the next year using a Franchise Owned, Company Operated model. It starts with four Hyderabad stores in three months, the first on Raj Bhavan Road opening 18 October 2026, and an online platform will follow.
- ZOORI stores targeted across India in one year
- 25
- ZOORI Hyderabad stores planned in next three months
- 4
- Industry: jewellery purchases still made offline
- 85%
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Store and format facts
From the report. Source details below
| Hyderabad stores planned in next three months: | 4 |
|---|---|
| Consumers preferring lightweight jewellery (IMARC): | 49% |
| Jewellery purchases still made offline: | 85% |
Next on the rollout
- Announcement of franchise partners and sites outside Hyderabad
- Opening of the Raj Bhavan Road store on 18 October 2026 as announced
- Launch date of the online platform
- Rival chains' daily-wear launches or offers near ZOORI's Hyderabad stores
The counter-case
The case against this reading — not reported by the source.
This is a plan, not a result. The first store has not yet opened (18 October 2026), and 25 stores in 12 months is a target with no stated funding, site pipeline or franchisee signings. Jewellery is inventory-heavy and exposed to gold-price swings. A Franchise Owned, Company Operated model lets the brand grow with other people's capital, but it also means the pace depends on finding franchisees willing to fund stock and fit-outs. Lightweight daily-wear jewellery is also a crowded segment, with large national chains, regional jewellers and online-first brands all chasing it. Both statistics are soft. The 49% figure is a stated preference from a market-research firm, not purchase behaviour. The 85% offline share supports stores, but it also weakens the case for the planned online platform. If the Hyderabad openings slip or sell poorly, the 25-store target will likely be cut quietly rather than publicly missed.
The source
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