Zostel logs 76% June booking jump in Shimla as urban Indians rush to hills
Mountain getaways are surging in June, with Zostel reporting 76% YoY booking growth in Shimla and up to 95% in Srinagar, Tirthan Valley and Gangtok. Last-minute travel is dominant—48% book within 72 hours—while non-metro travellers now drive 67% of footfall, up from 65% a year ago.
What happened
Zostel reports June mountain bookings up 76% YoY in Shimla and 95% in Srinagar/Tirthan/Gangtok, with 48% of travellers booking within 72 hours and non-metro
Key facts
- 76% YoY booking surge in Shimla
- 95% footfall growth in Srinagar/Tirthan/Gangtok
- 7-9% overall mountain booking growth
- 48% bookings within 72 hours
- 15-18% occupancy rise at Kasauli property
- 67% non-metro footfall vs 65% last year
Why this matters
Hill-station hospitality assets and last-minute booking platforms catering to non-metro travellers are screening as attractive M&A or partnership targets given the 67% non-metro mix and accelerating tier-2 wallet share.