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Flipkart vs Zepto
Zepto: 25 reports on deals in 90 days, against 3 for Flipkart. Flipkart leads on stores: 17 against 1 for Zepto.
Latest behind it: Zepto paused IPO in August as Indian listing valuations fell
- Flipkart
- 101 reports in 90 days
- 58 in the 90 days before; most on stores (17)
- Zepto
- 52 reports in 90 days
- 71 in the 90 days before; most on deals (25)
Free account. New reports on either brand collect on your Following page as they publish.
Side by side
Counts are the reports we hold on each brand: one event counted once, phone and car launches and news outside retail left out. They show where each brand made news, not market share or store totals.
- 30 SeptFlipkart faces employee morale strain as other startups advance IPO plans
- 1 OctZepto paused IPO in August as Indian listing valuations fell
- 5 OctFlipkart takes minority stake in TravClan to widen international holiday packages on Cleartrip and Flipkart Travel
- 6 OctFlipkart elevates Souhardya Banerjee to director after more than four years at the company
- 7 OctFlipkart · Former Flipkart CXOs urge Walmart to treat ESOP holders fairly as about $4 billion in buybacks wait with no IPO date
- 15 OctFlipkart and Amazon India expand festive hiring as staffing firms see 10-15% growth despite weak consumption
Moves to read first
- Flipkart narrows FY26 net loss by about ₹180 crore as revenue rises 18%
Flipkart's adjusted operating margin improved 2.3 percentage points to negative 5.4 per cent, and its advertising business grew 31 per cent.
- Zepto rides the Hallyu wave: ramen searches top 4.6 lakh as India's K-beauty market eyes $1.5 bn by 2030
Zepto saw ramen searches cross 4.6 lakh and Korean noodle searches pass 1 lakh as Korean food and beauty demand grows.
- Flipkart expects 60-70% of next 100M customers from Tier 2/3 as Minutes plans 1,250 stores across ~180 cities and towns
Flipkart has grown its network from around 7,000 nodes to 8,400 facilities and added around 750 PIN codes in the past year.
- Zepto paused IPO in August as Indian listing valuations fell
India’s IPO valuations fell to a median price-to-book ratio of 7.4 times in 2026 for deals raising at least 10 billion rupees.
- Flipkart takes minority stake in TravClan to widen international holiday packages on Cleartrip and Flipkart Travel
Flipkart's stake is in TravClan, a B2B travel tech platform that lets over 15,000 travel agents customise and book packages in real time.
- Zepto and Instamart push private labels into fresh produce
Zepto and Swiggy Instamart are extending private labels into fresh produce through Bloom and Nectr, aiming to capture 35-45% margins.
Keep tracking them
Every report behind this page
Flipkart: 101 reports in the last 90 days
- Flipkart out-reaches Amazon on creator views in festive sales, but Amazon wins on engagement per view, KlugKlug data shows
- Flipkart narrows FY26 net loss by about ₹180 crore as revenue rises 18%
- Flipkart and Amazon India expand festive hiring as staffing firms see 10-15% growth despite weak consumption
- Festive e-commerce sales fall 7-10% in first four days as pricier smartphones and laptops weigh on demand
- Flipkart recreates its shopping app as a 2,800 sq ft outdoor installation at Noida Haat for Big Billion Days
- Around 1,000 ex-Flipkart staff press Walmart for ESOP liquidity as the IPO faces further delay
- Flipkart Fashion seller base jumps 77% after zero-commission move ahead of Big Billion Days
- Flipkart's Big Billion Days opens with 6.3 million peak concurrent users and 34% growth in new customers
- Agents are 18% of India's internet traffic: ET op-ed urges MCP, ONDC catalogue upgrades and an NPCI agent protocol
- Flipkart's Big Billion Days film urges festive shoppers to go one size bigger on TVs
- Online festive sales seen up 25-29% to Rs 1.5-1.55 lakh crore, but growth comes from volumes, not deeper discounts
- FSSAI suspends Flipkart seller Shreyash Retail's licence, serves notices on Flipkart, Amazon, Netmeds over Celevida ads
- Eight ex-Flipkart executives press Walmart to buy out their stock options as the IPO stays on hold
- Flipkart, Amazon turn to indie agencies for festive campaigns as India ad spend heads for ₹1,74,605 crore in 2026
- Flipkart gears up for 13th Big Billion Days with over 2.5 lakh festive jobs and 900+ new delivery hubs
- GST Council may clarify tax treatment of hub-based e-commerce logistics like Flipkart's after conflicting advance rulings
- Flipkart stages 'Home for Old Age Appliances' activation in Mumbai to push Big Billion Days exchange offers
- Finnable and Flipkart Finance partner on up to Rs 1 lakh consumer credit across Flipkart, Myntra and Flipkart Minutes
- Flipkart taps Tamannaah Bhatia for Big Billion Days push, with Galaxy S25 at a festive price of Rs 57,999
- Former Flipkart CXOs urge Walmart to treat ESOP holders fairly as about $4 billion in buybacks wait with no IPO date
- Flipkart expects 60-70% of next 100M customers from Tier 2/3 as Minutes plans 1,250 stores across ~180 cities and towns
- Flipkart elevates Souhardya Banerjee to director after more than four years at the company
- Flipkart takes minority stake in TravClan to widen international holiday packages on Cleartrip and Flipkart Travel
- Flipkart taps around 450,000 creators to steer Big Billion Days 2026 toward creator-led discovery
- Flipkart ties Big Billion Days to a McCann numerology campaign that reveals discounts from shoppers' names
- Flipkart's CAPTCHA-style 'Are You Really Gen Z?' campaign, launched September 24, tests Gen Z ahead of Big Billion Days on October 9
- Flipkart adds 14 million cubic feet of Ekart warehousing, lifting storage capacity 50% ahead of The Big Billion Days
- Flipkart nearly doubles active sellers to 1.4 million in 15 months on zero-commission push
- Flipkart's zero-commission push lifts active sellers 62% as Amazon and Meesho chase value shoppers this festive season
- Flipkart festive BGM grows nearly 50%; Tier-2 and Tier-3 markets rise 60%
- Flipkart weighs 20–25% employee ESOP cash-out in early 2027
- Tier III cities drive roughly 66% of Kapiva's Flipkart sales
- Smaller cities power premium demand for Open Secret, Plum and Kapiva
- Flipkart moves beyond keyword search with AI-led product discovery
- Flipkart faces employee morale strain as other startups advance IPO plans
- CCPA fines Flipkart ₹10 lakh, JioMart ₹5 lakh over misleading herbicide listings
- Flipkart IPO may slip 1–2 years, keeping employee stock options tied up
- Flipkart’s Ekart adds 750+ PIN codes ahead of festive season
- Flipkart flags Pixel 11 at an effective ₹69,999 for Big Billion Days 2026
- Flipkart ranks among Asia’s top three retail brands in Brand Conviction Index
- Flipkart’s customer strategy puts trust, access and loyalty at the centre
- Flipkart tests Gemini ‘Buy’ button, bringing branded checkout into Google’s AI interface
- Google tests direct Flipkart purchases in India ahead of wider October rollout
- Flipkart and startup peers reverse-flip holding companies back to India
- Flipkart expects EMI to drive a third of festive mobiles and electronics GMV
- Flipkart says festive demand is shifting beyond big-ticket electronics
- Flipkart sets Big Billion Days sale for Oct. 9, with early access and bank offers
- Festive e-commerce demand could push India gig hiring to a five-year high
- Flipkart plans 250,000 festive jobs, with 140,000 in last-mile delivery
- Flipkart says Kolkata is its fastest-growing kidswear seller hub
- Flipkart bets on Minutes and dark stores to defend its e-commerce future
- Flipkart targets October Bengaluru food-delivery launch with 15–20% restaurant cost cap
- Flipkart tests Eat In food delivery with Bengaluru employees
- Flipkart brings exclusive micro-dramas into its shopping app to deepen content-to-commerce push
- India e-commerce platforms flag pricing and ranking hurdles under new consumer rules
- Flipkart Separates Minutes Into Standalone Quick-Commerce App Ahead of Festive Season
- Flipkart, Amazon add content and services as quick commerce reshapes engagement
- Consumer panel orders Flipkart to refund ₹1.43 lakh over fake iPhone delivery
- Flipkart-Myntra’s India MAU lead over Amazon widens to 17 points
- Flipkart pilots food delivery in Bengaluru, eyes consumer launch and expansion
- Logistics firms scale up for India’s August-to-January festival demand surge
- Flipkart tests microdramas to build shoppable content and ad inventory
- Flipkart challenges CCPA’s ₹5 lakh penalty over non-BIS-compliant toys
- Flipkart adds microdrama vertical to main app ahead of festive season
- Flipkart tests microdramas in main app to deepen engagement and commerce discovery
- Flipkart offers up to 85% off across categories ahead of September 6 sale close
- Flipkart pilots micro-dramas in app through TTT and Pratilipi partnerships
- Two more Flipkart VPs exit as the e-commerce group weighs an IPO delay
- Flipkart Plans Bengaluru Food Delivery Launch, Undercutting Rival Commissions
- Flipkart taps LinkedIn workplace reminders for Raksha Bandhan Rakhi Store push
- Flipkart targets Bengaluru food-delivery launch via Minutes
- Walmart flags 100-bps+ Q3 sales-growth hit as Flipkart shifts Big Billion Days
- Flipkart sees two senior exits as profitability push intensifies
- Flipkart faces fresh leadership exits as Minutes scales quick-commerce network
- Flipkart faces senior exits as IPO timing uncertainty extends
- Flipkart Ads powers Walmart’s Q2 advertising growth as India lifts international profit
- Flipkart in talks with 300 Bengaluru eateries for food-delivery pilot
- Flipkart faces backlash over obituary-style Freedom Sale finale campaign
- Flipkart led 2025 consumer complaints, followed by Amazon and Meesho
- Flipkart ESOP ruling flags capital-gains treatment for unexercised-option buybacks
- Flipkart deepens Tamil Nadu push with 90+ quick-commerce hubs
- ITAT treats Flipkart employee’s ₹2.33 crore ESOP buyback payout as LTCG, not salary
- Flipkart is reportedly set to enter Bengaluru food delivery with lower restaurant commissions
- Flipkart expands Uttar Pradesh quick-commerce network with 126 Minutes fulfilment centres
- Flipkart eyes Bengaluru food-delivery launch via ONDC as low-fee rivals pressure incumbents
- Noida Police Bust Alleged E-commerce Delivery-Swap Gang; ₹75 Lakh in Goods Recovered
- Flipkart Plus adds monthly Netflix Mobile benefit for qualifying shoppers
- Flipkart links free Netflix Mobile access to repeat purchases by Plus members
- Flipkart launches Pay Later with pay-after-30-days and 3–12 month EMI options
- Flipkart reportedly eyes food delivery as India’s ecosystem race intensifies
- Flipkart and Amazon waive seller fees to accelerate smaller-city growth
- Flipkart launches Pay Later credit across Flipkart, Myntra and Minutes
- Flipkart, Eight Roads sell Shadowfax shares worth ₹1,654 crore in bulk deals
- Flipkart readies Bengaluru food-delivery pilot for launch within a month
- Flipkart preparing to enter food delivery, plans pilot in a few cities
- Flipkart positions gift cards as a B2B rewards and loyalty lever, with Minutes redemption
- Flipkart eyes food-delivery pilot as Minutes network scales
- Flipkart plans food-delivery pilot to challenge Zomato and Swiggy
- Flipkart plans food-delivery launch in coming weeks
- Flipkart readies food delivery launch as Minutes passes 1,000 dark stores
- Flipkart targets 1,500 quick-commerce centres across 180+ cities
Zepto: 52 reports in the last 90 days
- Zepto's Pawrush Elavia on 25 September: Google and Meta scale can still deliver repetitive reach
- Zepto rides the Hallyu wave: ramen searches top 4.6 lakh as India's K-beauty market eyes $1.5 bn by 2030
- Zepto's ad revenue surges 151% to Rs 1,636 crore in FY26 as IPO nears, per updated DRHP
- Zepto paused IPO in August as Indian listing valuations fell
- Zepto co-founders top M3M Hurun’s youngest rich listers ranking
- Valuation reset puts Zepto and PhonePe IPO plans under sharper scrutiny
- Maharashtra FDA suspends Zepto’s Kalwa food licence over hygiene and storage lapses
- Quick commerce targets festive baskets beyond grocery as India e-commerce heads toward $345B
- Quick commerce reshapes India’s festive e-commerce race as non-metro demand accelerates
- Zepto, Oravel Stays, Jio Platforms and PhonePe feature in ₹4.62 lakh crore IPO pipeline
- Zepto and Instamart push private labels into fresh produce
- Zepto raises free-delivery threshold to ₹199, with ₹299 peak-demand minimum
- Quick-commerce platforms push premium grocery formats to lift order values and margins
- Mumbai FDA suspends Zepto Chembur food licence over hygiene lapses
- Zepto defers IPO as valuation gap and profitability concerns sharpen
- Zepto’s IPO filing puts ₹22,624 crore FY26 revenue against a ₹5,905 crore net loss
- Zepto facility sealed in Bengaluru food-safety crackdown
- Zepto and The Hindu launch 1947 newspaper as a limited-edition collector's piece
- Food-safety action puts Zepto and Blinkit facilities under scrutiny
- Karnataka FDA seals Zepto’s Hoskote dark store over food-safety violations
- Bengaluru food-safety officials seal Zepto warehouse over hygiene lapses
- Zepto warehouse near Bengaluru flagged for ‘extremely unhygienic’ conditions
- Zepto faces valuation pressure as Amazon and Flipkart accelerate quick-commerce expansion
- Zepto’s ₹5,106 crore IPO remains on hold in SEBI-approved pipeline
- CCPA orders Zepto and seven platforms to remove dark patterns; Zepto fined ₹7 lakh
- Zepto, PhonePe, Oyo and boAt among consumer firms in India’s IPO pipeline
- CCPA intensifies dark-pattern crackdown, fines Zepto ₹7 lakh
- Zepto’s IPO runway puts its young founders on billionaire watch
- Zepto defers IPO, eyes ₹1,000 crore-plus pre-IPO raise
- Zepto, Blinkit and Amazon emerge as competing marketing channels for brands
- India’s IPO slowdown pushes Zepto to pre-IPO sale; PhonePe delays listing
- Zepto completes pre-IPO equity placement as it readies for planned listing
- Zepto sets pre-IPO placement at $4.5bn valuation, plans DRHP update
- Zepto confirms pre-IPO placement, targets listing within SEBI-approved timeline
- Zepto delays IPO by 2–3 quarters as pre-IPO valuation expectations reset
- Zepto plans ₹1,000 crore pre-IPO round before returning to public markets
- Zepto to exclusively sell limited reprints of The Hindu’s August 15, 1947 edition
- Zepto IPO plans stall as unlisted shares fall over 50% from peak
- Zepto likely pauses IPO as investor bids fall short of valuation target
- Zepto co-founder Kaivalya Vohra’s rise spotlights quick commerce’s dark-store playbook
- Zepto joins India’s new wealth engines as rich list grows younger
- Zepto lines up ₹2,298 crore anchor book for ₹5,106 crore IPO at $3bn valuation
- Delhi HC restrains Zepto Finance from using Zepto trademark
- Zepto eyes ₹10,000–11,000 crore IPO as August listings pipeline builds
- Top funds seek deeper valuation cut for Zepto’s planned ₹8,010 crore IPO
- Zepto, Shiprocket among companies eyeing ₹25,000 crore-plus August IPO haul
- Zepto, Shiprocket and Milky Mist line up for August 2026 IPOs
- Zepto lines up IPO with up to ₹8,010 crore fresh issue
- Zepto Leads on Store Productivity, but Losses Raise Stakes for ₹8,000 Crore IPO
- Zepto stops selling glue traps after PETA India flags their prohibition across India
- Fino Payments Bank Jumps 29% as New-Age Tech Stocks Post Mixed Week; Zepto Eyes Sub-$7 Bn IPO
- Zepto may cut IPO size 20% as investor bids peg valuation at $3.5-4B, half its $7B mark
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