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62% of Indian festive shoppers buy in the final month as AI reshapes purchasing, InMobi and Glance survey finds
Our read
Festive spending will bunch into the last few weeks, with trusted apparel, jewellery and grocery brands capturing most of the surge, though the 77% budget-raising intent will probably not fully show up in actual spend.
For operators
Plan festive inventory, staffing and promotion around the final-month window, since 62% of shoppers buy then and 29% buy within a week of the festival, and keep apparel, jewellery and grocery deep in stock and fast to fulfil while leading with brand-trust messaging (27%, the top stated purchase factor).
Watch
Retailer and platform commentary on festive-season sales, footfall and order volumes, and whether peaks fall in the final week or earlier
The report,
InMobi Advertising and Glance found 77% of 1,110 surveyed Indian shoppers have raised their festive budget versus last year, and 29% shop a week or less before a festival. Four in five are seeking an AI shopping assistant.
- Apparel festive shopping intent51%
- Jewellery festive shopping intent40%
- Grocery festive shopping intent37%
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Demand data
From the report. Source details below
| Brand trust as top purchase factor: | 27% |
|---|
Next data points
- Timing and depth of early festive sale launches by major e-commerce platforms
- Weekly footfall and mall-traffic trackers against prior-year festive periods
- Apparel, jewellery and grocery category sell-through reported in upcoming quarterly results
- Festive consumer-credit and digital-payment volume data from lenders and payment networks
The source
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