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Acer Fashion brings in Akshay Kumar for luggage range, with travel input into future collections
Acer Fashion's deal with Akshay Kumar follows his own use of its luggage and covers the current portfolio as well as upcoming lines in India. Acer India Group's Harish Kohli said Kumar will help shape product development, not just front the brand.
The numbers
Figures from afaqs,
- Acer has collaborated with actor Akshay Kumar for its fashion luggage business
- Kumar will also contribute perspectives to future luggage collections
Why it matters for the brand
Acer Fashion is putting Akshay Kumar's travel input into future luggage collections and product development, not just his name on ads, so retailers stocking luggage should watch whether new features and ranges follow and plan shelf space and promotions around them.
What to track next
- First Kumar-featured ad or campaign release from Acer Fashion
- Announcement of a named collection that credits Kumar's travel input
- Any disclosure of pricing, new retail doors or channel expansion for the luggage range
- Rival luggage brands announcing new endorsers or counter-campaigns
- Acer India Group commentary on sales or demand for the luggage business after launch