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Adie Broswon takes MOOOZ Jamun Vodka to Punjab, Chandigarh and Uttarakhand

Our read

Adie Broswon Group will more likely than not treat these three launches as a test of MOOOZ's regional pull, then add nearby states or flavours within a year.

For operators

Retailers and distributors in Punjab, Chandigarh and Uttarakhand can now list MOOOZ Sparkle Jamun Vodka (750 ml, triple-distilled) at Rs 880, Rs 700 and Rs 920 respectively, so shelf pricing and margins will differ sharply by market.

Watch

A new MOOOZ flavour or pack size announced in the existing markets

Ask next

What else has Adie Broswon Group done in the last three months?

The report,

Adie Broswon Group priced its 750 ml MOOOZ Sparkle Jamun Vodka at Rs 880 in Punjab, Rs 700 in Chandigarh and Rs 920 in Uttarakhand as it expanded distribution there. The brand was earlier present in Delhi, Haryana and Uttar Pradesh.

Price of the 750 ml bottle in the three new markets, highest first
  • UttarakhandRs 920
  • PunjabRs 880
  • ChandigarhRs 700
  • Flipkart: IPO may slip 1-2 years
  • McCain Foods: 450+ employees

Reported figures

From the report. Source details below

Distillation stages: triple

What to track next

  • Revision of the ₹880, ₹700 or ₹920 shelf prices in any of the three new markets
  • Rival flavoured-vodka launches or promotions in Punjab and Chandigarh
  • Retailer or distributor reorders reported from Punjab, Chandigarh or Uttarakhand

The source

Source Read the source at ET Retail

Published

Also reported by Indian Retailer

First seen

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