On this page
Air India launches EasyRoam travel SIM with Tata Communications, roaming packs from ₹241 across 30 countries
Coverage of Air India's EasyRoam is expected to expand to up to 190 countries. The SIM is initially free and comes as a physical SIM or eSIM, while the ₹241 starting price for roaming packs excludes taxes.
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
The numbers
Figures from Business Today
| Additional complimentary data on data plans: | up to 1GB |
|---|---|
| Number retention period: | up to one year |
Why it matters for the brand
Air India's EasyRoam SIM, a free physical SIM or eSIM with roaming packs from ₹241 excluding taxes and up to 1GB of complimentary data, shows how a brand can turn a travel moment into an ancillary product, so retailers selling to international travellers should expect a new rival for the pre-trip connectivity purchase.
What to track next
- Announcements of new country additions beyond the initial 30
- Any change to the free-SIM offer or the 1GB complimentary data allowance
- Competing travel SIM or roaming bundle launches from Indian airlines or telcos
- Air India or Tata Communications disclosing activation or subscriber numbers
- EasyRoam being integrated into Air India's app, booking flow or loyalty programme
The source
Filed
Also reported by Business Standard Companies & Industry, The Hindu BusinessLine, MediaBrief, Financial Express Business, Auto & Life
First seen