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Amazon Great Indian Festival 2026 lists Sony Bravia 8 OLED at Rs 2,25,000 against MRP of Rs 4,29,900
Our read
Amazon will most likely keep its deep OLED discounts for most of the sale, with brands funding the markdowns and rivals matching only selectively.
For strategy teams
Haier's C90E 55 inch priced at Rs 1,34,990 against an MRP of Rs 2,30,990, next to Samsung's 77 inch at Rs 3,95,990 against Rs 4,97,800, shows challengers cutting deeper than incumbents to win premium share, which makes marketplace-plus-bank co-funded promotions a partnership lever to assess.
Watch
Flipkart, Croma or Reliance Digital listing the same OLED models at or below Amazon's prices
The report
Amazon listed the Samsung 77 inch OLED 4K Smart TV at Rs 3,95,990, down from an MRP of Rs 4,97,800, in its Great Indian Festival 2026. Sony, LG and Haier OLED TVs are also discounted, with SBI card offers, no cost EMI and exchange deals.
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Reported figures
From the report. Source details below
| LG OLED evo C5 65 inch listed price: | Rs 1,73,990 |
|---|---|
| Samsung 65 inch OLED 4K listed price: | Rs 1,39,990 |
| Haier C90E 55 inch OLED listed price: | Rs 1,34,990 |
| Haier C90E 55 inch OLED MRP: | Rs 2,30,990 |
What to track next
- Sony Bravia 8 65 inch listing back above Rs 2,25,000 before the end of the sale would mean the 48%-below-MRP price was stock-limited, easing pressure on rivals.
- Samsung 77 inch staying at Rs 3,95,990 or moving, against its MRP of Rs 4,97,800
- Haier C90E 55 inch showing out-of-stock or a price change from Rs 1,34,990
- Any brand or consumer-body complaint about MRP-based discount claims on premium TVs
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Amazon is likely to promote the OLED deals with SBI card, no cost EMI and exchange offers across the rest of the sale.
- Sony, Samsung, LG and Haier will probably keep funding the markdowns to clear premium inventory, while guarding their MRP positioning.
- Flipkart and offline chains such as Croma and Reliance Digital may match OLED prices selectively, mainly on bank-backed offers.
- SBI Card is likely to see higher big-ticket spend from the sale, as buyers pair card offers with no cost EMI.
- Consumer regulators may question MRP-based discount claims on premium TVs if the reference prices look inflated.
The source
First seen