Auto, liquor and jewellery brands dominate FIFA World Cup 2026 ad spends: TAM Sports
Mahindra & Mahindra led CTV ad volumes while United Spirits topped linear TV for FIFA World Cup 2026. Auto, liquor and jewellery categories drove spends, with top 5 categories taking 93% of linear TV volume. Linear TV ad volume slipped 14% as CTV gained share.
TAM Sports data shows Mahindra & Mahindra topped FIFA World Cup 2026 advertising on CTV and United Spirits led linear TV, with auto, liquor, and jewellery (Kalyan's Candere) dominating ad volumes across formats.