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Bark Out Loud taps Kalki Koechlin for 'Effortlessly Premium' pet nutrition campaign
Bark Out Loud by Vivaldis launched its "Effortlessly Premium" campaign with actress Kalki Koechlin, contrasting her effortful healthy lifestyle with her pet Bruno's simple Salmon & Turkey meal. The campaign is live on Instagram, Facebook and YouTube.
The numbers
Figures from afaqs,
- The film shows Koechlin trying to make healthier choices through activities such as gym workouts
Why it matters for the brand
Bark Out Loud's Kalki Koechlin campaign, live on Instagram, Facebook and YouTube, pitches 'effortlessly premium' with her dog Bruno's Salmon & Turkey meal, so pet retailers could test shelf space and promotions for premium single-meal nutrition.
What to track next
- View counts and engagement on the YouTube and Instagram versions of the film
- Vivaldis announcing new Bark Out Loud flavours, pack formats or celebrity extensions
- Rival pet food brands launching comparable premium-nutrition or celebrity campaigns
- Bark Out Loud's ranking, reviews or stock status on e-commerce and quick-commerce platforms
- Vivaldis or Bark Out Loud reporting sales, repeat-purchase or distribution gains tied to the campaign