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Beyond Appliances raises Rs 110 crore Series B led by Fireside; Amazon India plans 50 more Ashray centres
Beyond Appliances will spend the money on research and development and a new manufacturing plant, while Lorazzo separately raised Rs 15 crore. The roundup of Indian consumer news also covers Pluckk's entry into the UK.
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The numbers
Figures from YourStory,
| Amazon Ashray centres targeted by end of 2026: | 250 |
|---|---|
| Lorazzo revenue target over next two years: | Rs 100 crore |
| Pluckk India annualised revenue run rate: | ₹140 crore |
| Good Monk ARR target this fiscal year: | ₹150 crore |
| Pluckk UK stores targeted within a year: | around 500 |
Why it matters for the brand
Amazon India's plan to add 50 Ashray centres toward 250 by end-2026, alongside Beyond Appliances' fresh Rs 110 crore, means appliance and consumer brands should benchmark their own service and channel plans against better-funded rivals now.
What to track next
- Amazon India announcing named locations or a count of Ashray centres opened against the 250 target
- Pluckk confirming UK store openings or a revised store count against its roughly 500-store goal
- Beyond Appliances disclosing new product, city or channel launches after the Series B
- Another appliance or home-category brand announcing a funding round or service-network expansion
- Pluckk reporting an India run rate above or below its current ₹140 crore
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Beyond Appliances is likely to direct much of the Rs 110 crore Series B toward distribution and customer-facing capacity, and to announce the first visible expansion step within a few quarters.
- Amazon India is likely to open the 50 additional Ashray centres in batches, citing the 250-centre goal for end-2026 as progress is reported.
- Pluckk may announce its first UK store openings and location clusters well before it reaches the roughly 500-store ambition, with updates framed around that target.
- Fireside Ventures is likely to keep backing Indian consumer brands, and its Beyond Appliances lead may encourage peer funds to look at appliance and home categories.
- Rival appliance brands and marketplaces may respond to Amazon's expanding Ashray footprint with their own service or after-sales commitments.
The source
First seen