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Sober & Co raises Rs 75 lakh at Rs 10 crore valuation as ReFit Global, Lorazzo and CurvetAI also net funding
Sober & Co, a zero-sugar mixer maker that sells via stores, HoReCa, Blinkit and D2C, closed the round on 6 Oct 2026. ReFit Global raised $1 million to expand in India, the Gulf and Africa.
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The numbers
Figures from VCCircle
| Lorazzo funding raised: | Rs 15 crore |
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Why it matters for the brand
Sober & Co is selling zero-sugar mixers through stores, HoReCa, Blinkit and D2C on just Rs 75 lakh of fresh capital, so beverage and mixer brands should treat quick commerce plus on-premise as a lean way to get distribution and should watch whether its shelf and menu presence grows.
What to track next
- Sober & Co listings on more quick-commerce platforms beyond Blinkit
- A follow-on round announced at a valuation above Rs 10 crore
- A zero-sugar mixer launch from a larger beverage company
- ReFit Global's first announced outlet or partnership in the Gulf or Africa
- Regulatory filings showing Sober & Co's revenue and burn after the raise
The source
First seen