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Lorazzo raises INR 15 crore led by Sauce; Sober & Co adds Zepto and plans Pune launch by December
Lorazzo also drew backing from Sprout Venture Partners, Panthera Peak and Alteria Capital, while Sober & Co raised INR 75 lakh at an INR 10 crore valuation. Sober & Co will add Zepto alongside Blinkit and launch in Pune by December 2026.
The numbers
Figures from Entrepreneur India
| Lorazzo revenue target over next two years: | INR100 crore |
|---|---|
| Lorazzo revenue growth over past 12 months: | six-fold |
Why it matters for the brand
Lorazzo is worth adding to a watchlist as it scales toward its INR 100 crore goal, while Sober & Co is too early and small to act on beyond tracking whether its Zepto and Pune expansion converts into repeat demand.
What to track next
- Lorazzo publicly reporting revenue progress toward INR 100 crore
- Sober & Co's products appearing live on Zepto
- A confirmed Pune launch date or retail partnerships before December
- A follow-on round or new investors at Lorazzo or Sober & Co
- Rival D2C brands announcing quick-commerce expansions or comparable rounds
The source
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First seen